AboutWork
Black steel beams suspended above concrete blocks inside the Boros bunker

Boros Collection

SERVICES
Brand Identity, Web, Editorial, Social Media
STUDIO
Independent
SECTOR
Art & Museums

A visual identity redesign for Boros Collection®, a contemporary art museum in Berlin, translating the building’s layered history and artistic character into a cohesive, contemporary visual system.

Boros Collection® is a contemporary art museum housed in a bunker in Berlin, for which I developed the full visual identity, including branding, website (UI/UX) design, editorial design for a fanzine, and social media design. The approach aimed to capture the museum’s artistic and contemporary essence while integrating the building’s layered history — from its origin as an air-raid shelter built by forced laborers, to its later use as a war prison and storage facility, its transformation into a techno club, and finally, a space for exhibiting contemporary art.

The challenge was to translate this layering of histories into a cohesive visual system, one where the identity synthesizes past and present — combining a dark, austere, and atmospheric visual language with a contemporary sensibility that enhances the space’s cultural and experimental character.

Boros Collection logotype over layered concrete and stone textures
Boros Collection poster with artist names in a layered typographic composition
Black poster with the text Una colección privada de arte contemporáneo de Karen y Christian Boros
Boros Collection color palette: white, light gray, gray, red, burgundy and black
Phone showing the Boros Collection website next to a portrait of a person in colored sunglasses
Boros Collection website timeline: 1992 techno club and 2003 residence and museum
Crowd at an outdoor party at sunset with cranes in the background
Laptop on a stone surface showing the Boros Collection website
Phone showing the Boros Collection Instagram profile on a red surface
Spread of printed fanzine pages about the Boros bunker laid out on a black background
Catalog page for the Boros Collection bunker books, with a list of editions and book covers
Digital archive screen of a Boros Collection book, shown rotated on its side
Fanzine index page with a blurred portrait and a table of contents set in layered type
Fanzine spread El club Bunker en los 90 with an orange graffiti photograph
Fanzine spread La caída del Muro de Berlín with small archival photographs
Fanzine cover with large stacked headline type on white paper
Overview of the Boros Collection timeline page with a grid of artwork thumbnails
Other work