Based in Buenos Aires. Drop me a line — I’d love to hear about your project.
SQ2
A complete brand identity for SQ2, a digital real estate platform, built around a modern, minimalist, and sophisticated visual language that conveys trust and professionalism.
SQ2 is a digital real estate company offering an online platform to browse and discover properties. I developed its complete visual identity and logo, focused on building a modern, minimalist, and versatile brand, with a clear visual system adaptable across multiple touchpoints — capable of conveying trust, solidity, and professionalism.
The system pairs a bold editorial serif for headlines with a clean sans-serif for functional content, set against a warm, neutral palette of ivory and charcoal that grounds the brand’s premium, understated tone. Based on a strategic exploration of the brand’s positioning and values, I defined the aesthetic and conceptual guidelines that informed both the logomark and the broader visual universe, from stationery to property listing pages.
