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Sail SS26 “Daily Escape”
Art direction for SAIL’s SS26 “Daily Escape” campaign, creating a contemporary, natural, and aspirational visual narrative for the women’s fashion collection.
SAIL® is an Argentine women’s apparel brand with over 40 years of experience, founded in 1986, for which I took part in the art direction of the photoshoot production for its SS26 campaign “Daily Escape.”
I contributed to the strategic definition of the campaign, developing the visual concept and the final aesthetic of the images. The result was a cohesive and contemporary visual universe, with a natural and aspirational narrative that reinforces the brand’s identity and enhances the perception of the collection.
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